How a Gold Coast realtor got 18 leads in 6 days for less than $140 using Roya’s AI ad tool
Freddie Tehle, a top Australian realtor since 2005, is known for building strong relationships. He wanted an ad strategy that mirrored his real-world approach—connecting with the right buyers and sellers easily, without spending hours on ads.
A Little Background
Before Working with Roya, Freddie Struggled With:
No Clear Strategy – His ads felt all over the place, with no real plan to bring in consistent, high-quality leads.
Posting Content, But No New Reach – He was creating content, but it wasn’t actually reaching new buyers and sellers—it felt like talking to the same audience over and over again.
Inconsistent Results & Low-Quality Leads – Without precise targeting, the leads coming in weren’t serious. Too much time was wasted on dead-end conversations.
Campaign Results with Roya
1,338
Clicks at a cost-per-click (CPC) of just $0.15
$0.15
Cost-per-click (CPC)
11%
Click-Through Rate (CTR), with strong audience engagement
4k+
Users reached in Gold Coast and the surrounding area
$15.00
Cost per 1,000 Impressions (CPM)
18.00
Leads Generated at a total ad spend of only $140
How Roya Delivered These Results
Freddie built his real estate success on strong relationships, and he wanted his ads to reflect that—bringing in high-quality buyers and sellers, not just clicks. But managing ads felt time-consuming, and too many leads weren’t serious. That’s when he changed his approach.
The solution
A Clear Strategy Focused on Quality Leads: Instead of casting a wide net, we refined Freddie’s lead forms to filter out low-intent inquiries and attract serious buyers and sellers. This meant fewer wasted conversations and more time spent closing deals.
Smarter Campaign Optimization: With AI-driven A/B testing, Freddie’s ads constantly improved, as the system automatically allocated budget to the highest-performing versions. This meant better engagement and lower ad costs without him lifting a finger.
Follow-Ups That Kept Leads Warm: Most realtors lose leads by not following up fast enough. We set up an automated system to keep potential clients engaged, ensuring Freddie stayed top-of-mind without spending hours chasing leads.
Instant Results: Within an hour of launching, the first high-quality leads started coming in, proving the effectiveness of a well-optimized strategy.
Full Transparency and Control: Instead of juggling multiple platforms, Freddie had one streamlined dashboard to track his results. No more guessing where his budget was going—every dollar worked harder to bring in real business.
What Does This Mean for Real Estate Agents?
Freddie’s experience proves that a clear, AI-driven ad strategy can attract high-quality leads without the hassle. By optimizing his lead forms, automating follow-ups, and continuously improving ad performance, he was able to get results within the first hour of launching.
With a smarter approach that combines human expertise with the effectiveness of AI, agents can stop wasting time on ineffective ads and start generating consistent, qualified leads—all while keeping full control over their budget and results.And you can be one of those agents.
Ready to see how this strategy can work for you? Get a free demo today and start turning your ads into a lead-generating machine!
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