How Shax HVAC received 42 Leads in 2 Month with Roya

Shax HVAC aimed to expand its local customer base in Toronto and the GTA without incurring high costs from traditional marketing agencies.

Cost
$497
$3,000 on average per month
Setup Time
1 day
Weeks to onboard
Control
Full control
Limited control

A Little Background

Shax HVAC, an HVAC provider in Toronto and the GTA, needed an efficient, cost-effective way to generate high-quality leads, particularly for condo clients. They previously struggled with outdated landing pages, high advertising costs, and limited control over campaigns, impacting their ROI.

Before adopting Roya:

High advertising costs: Traditional digital marketing with agencies was too costly, reducing ROI.

Low lead quality: Past campaigns attracted a high volume of low-quality leads that rarely converted.

Lack of control over campaigns: With limited in-house expertise, Shax HVAC couldn’t control or optimize campaigns directly, impacting flexibility and responsiveness.

Their existing landing pages were outdated, which led to low engagement and conversion rates.

The solution with Roya

Roya’s AI-powered tools enabled Shax HVAC to streamline its ad strategy and achieve impressive results through:

The solution

Webflow and AI-Driven Landing Pages: Using Webflow and AI, Shax HVAC built landing pages that evolved into a full website within two months, saving thousands in design agency costs. The new pages were optimized for conversion, driving more high-quality leads.

“Optimize for Me” Feature: Shax HVAC activated Roya’s Optimize for Me feature, which provided hands-off ad management by analyzing ad performance and automatically removing low-performing assets. This feature focused Shax HVAC’s ad spend on the highest-performing images and copy, continuously improving ad performance. The AI sent recommendations to improve image assets without adding new images, maintaining brand safety​​.

A/B Testing for Optimal Performance: Roya’s AI Ad Machine created dozens of ad combinations, live-testing each variation to identify the best performers. Through continuous A/B testing, the tool directed Shax HVAC’s daily budget to top-performing ads, reducing cost-per-click by up to 90% and increasing engagement by up to 95%. This hands-free, “set and forget” process helped Shax HVAC achieve higher efficiency and better results​.

Local Search Ad for Shax HVAC with "Optimize for Me" Enabled
 
Google Search Ad Variations for Shax HVAC – A/B Testing in Action
Screenshot of Local Service Ad for Shax HVAC in Roya

Their results

37.00

Leads from Local Service Ads in 2 months.

$14.93

Cost per click, maximizing budget efficiency.

12.29%

Click-through rate demonstrating ad relevance and engagement.

95%

Time saved by launching ads in seconds with full control, reducing the need for manual work.

5.00

leads booked in just one month through a single Google Search campaign.

30+

landing pages, blog and case study pages launched in less than 2 months

STOP Overpaying for Social Media Marketing – Achieve Results Like Shax HVAC!

With Roya, Shax HVAC transformed their advertising strategy, reducing costs, boosting engagement, and closing 39 leads in just two month. Now it’s your turn to maximize your marketing reach while cutting expenses:

We offer two paths to growth, each with its own advantages:

01

Reduce Your Cost-Per-Click by Up to 98%: Shax HVAC lowered their CPC significantly with Roya. Thanks to AI-driven testing, CPCs can drop as low as 2 cents, with AI auto-allocating spend to the best-performing ads daily.

02

Boost Your Click-Through Rate by Up to 93%: Shax HVAC achieved higher engagement through continuous A/B testing, with the AI optimizing for the most engaging ads to drive real results.

03

Effortless, Cross-Platform Ad Management: Just like Shax HVAC, you can seamlessly manage ads across platforms like Facebook, Instagram, Google Ads, YouTube, LinkedIn, TikTok, and Snapchat, all from one place.

04

Simplify Ad Creation and Targeting: Roya handles all the complexities, from campaign structure to retargeting, freeing up your time while delivering consistent, qualified leads.

Ready to see if you qualify? Take our quick quiz to find out if Roya’s AI-driven ad solutions are the right fit for you!

Only 22 spots available for November. We will contact you if your business qualifies.