HHI Roofing
HHI Roofing, serving Pittsburgh, PA, for over 20 years, needed an efficient way to generate high-quality leads and optimize ad spend to attract new customers consistently.
A Little Background
Before adopting Roya, HHI Roofing faced several challenges:
Inefficient Ad Spend: HHI Roofing struggled with ad campaigns that didn’t generate sufficient leads, resulting in wasted marketing budgets.
Limited Performance Insights: With fragmented campaigns across Google and Meta, HHI Roofing lacked a clear understanding of what was working and where improvements were needed.
Time-Consuming Campaign Management: Managing multiple platforms manually was inefficient and didn’t yield the desired results.
Campaign Results with Roya
16.00
Leads from Local service ad
14.19%
CTR (Click-through-rate)
$76
Cost per lead, with a total spend of $1,222.68.
$0.32
CPC(Cost-per-click)
1,911
Clicks on the ad
$9.91
CPM (Cost per 1000 Impressions)
How Roya Helped
HHI Roofing adopted Roya for a centralized, AI-driven advertising solution, streamlining their campaigns and delivering tangible results.
The solution
AI-Powered Optimization and A/B Testing: Roya’s AI created dozens of ad variations and live-tested them to determine the best performers. The platform automatically redirected budgets to high-performing ads, reducing costs and maximizing ROI. This hands-free A/B testing process improved engagement rates and lead quality significantly.
Collaboration with a Landing Page Agency: While an external agency designed optimized landing pages, Roya’s advertising platform drove high-quality traffic to these pages, ensuring visitors were ready to convert.
Streamlined Retargeting and Lookalike Audiences: Roya helped re-engage website visitors and reach new potential customers with similar profiles, increasing brand awareness and driving more inquiries.
So What Does This Mean for Roofing Companies?
For roofing companies like HHI Roofing, advertising doesn’t have to be complicated or expensive. Roya’s AI-driven platform offers a cost-effective solution to streamline ad management, maximize lead quality, and ensure you know exactly where your marketing dollars are going.
By pairing expert-designed landing pages with Roya’s optimized ads, roofing companies can connect with local customers efficiently and convert more inquiries into projects. Whether you’re targeting homeowners through Google Local Service Ads or increasing awareness with Meta Ads, Roya provides the tools you need to grow your business.
Stop wasting time and money on fragmented ad campaigns. Let Roya transform your advertising strategy and deliver consistent results like HHI Roofing. Book a Demo today to see how Roya can help your roofing business thrive!