Landing Pages for Local Businesses: A Guide to Boost Conversions

A landing page is a standalone web page, separate from your main website (if you even have one). Unlike a full website, which can have a lot of information and distractions, a landing page is made for one clear reason: conversion. Whether you want visitors to book an appointment, call your business, or sign up for a free trial, a landing page makes it easy for them to take the next step.

How to Create a High-Converting Landing Page

Now that you understand why a landing page is key to driving conversions, let’s talk about how to create one that works.

1. Clear Headline and Value Proposition

You don't need to be an expert writer to write a good healine. The best headlines aren’t about tricking people with clickbait or hiding what you’re really offering. They’re about being upfront and giving visitors something valuable right away. The headline is your first impression, and it’s what decides whether someone sticks around or hits the back button.

A strong headline is clear, grabs attention and directly speaks to a problem or need your potential customers have. To put this into practice, if you own a yoga studio in Denver, your headline could be: “Find Peace in the Heart of Denver—Book Your First Class for Free!”.

To put this into pracitce, let’s analyze the headline, “Run Local Ads Like a Pro in Minutes.”

• Clear, Simple Language: The headline doesn’t use complex words or industry jargon. It’s straightforward and instantly understandable.

• Value Proposition: This headline directly tells the visitor what they’ll get: the ability to “run local ads like a pro.” The benefit is obvious—anyone, even without expertise, can manage professional ad campaigns. The phrase “in minutes” amplifies the ease and speed of using Roya. Busy business owners are drawn to convenience, and this headline delivers on that.

• Call to Action Implied: The headline also suggests that something can happen quickly. “In minutes” implies that the action you want them to take is both simple and fast. It’s an indirect invitation for them to dive in and get started right away.

• Why It Works for Your Audience: Small and local business owners often feel overwhelmed by the complexity of digital ads. This headline speaks directly to their pain point of wanting a simple solution without the hassle of hiring a marketing agency. It also implies that the process will save them time, which is a top priority for busy business owners.

Now how can you write a headline that does the same? Identify the following elements and make a sentence out of those:

• Who you are helping: Local businesses or any specific audience.

• How you are helping them: With AI-powered ads or a specific service.

• The benefit: Saving time, reducing costs, achieving something faster or more effectively.

2. Persuasive Copy

Apple didn’t sell it by saying “it plays music.” Instead, they said, “1,000 songs in your pocket.” Why? Because it speaks directly to the benefit the customer cares about.

This is exactly how you should approach your copy. Don’t just talk about features, but talk about the benefits —talk about why they matter to your customers.

If you run a gym, for example, your clients aren’t just coming to lose weight. Maybe they want to feel more confident, relieve stress, or boost their energy. Your copy should speak to those deeper goals.

The most important thing to remember when it comes to copy: keep it clear, customer-focused, and always speak to the why behind what they’re looking for.

3. A Strong Call-to-Action (CTA)

Your Call-to-Action (CTA) is the answer to the question: “What do I do next?” Whether you want visitors to book a consultation, get a discount, or sign up for a free trial, your CTA needs to be clear, bold, and easy to spot. Don’t make them guess or search—guide them straight to the action.

A good CTA is simple and direct. Make it feel like a natural next step, not a big decision. The best CTAs are specific, action-focused, and benefit-driven.

Example: “Book Your Free Consultation Now” or “Sign Up for Your Free Class Today!”‍

Tip: Don’t just include your CTA once and call it a day. Repeat it a few times throughout your page! Place it above the fold (so it’s one of the first things visitors see), midway through the content, and again near the bottom. This way, wherever your visitor is on the page, they’ll always have a clear path to take action. The easier you make it for them, the more likely they are to click.

The Common Mistakes You Should Avoid

Creating a landing page isn’t science, but there are some common mistakes that can prevent your page from converting.

1. Lack of Focus

One of the biggest mistakes is trying to do too much with one page. If your landing page has too many goals (like asking customers to both sign up for a newsletter and make a purchase), it’s going to confuse them.

Fix: Stick to one goal per landing page. If you’re asking visitors to book an appointment, focus the entire page on guiding them to that action.

2. Weak or Confusing CTAs

If your CTA isn’t clear or compelling, visitors won’t know what action to take—or why they should take it. Vague CTAs like “Learn More” don’t work as well as strong, specific ones like “Get Your Free Trial Now.”

Fix: Make your CTA action-oriented and place it front and center.

3. Ignoring SEO

If your landing page isn’t optimized for local searches, you’re missing out on potential customers. Use location-specific keywords (e.g., “plumber in Chicago” or “best pizza in Brooklyn”) to make sure your page shows up in local search results.

Fix: Add your location to the headline, meta descriptions, and throughout the copy.

4. Slow Loading Time

A landing page that takes too long to load will lose customers. If your page is slow, visitors will click away before they even see your offer.

Fix: Optimize your images and keep the design simple to ensure fast load times.

5. Not Mobile Friendly

Most people will open your landing pages on their phone, meaning that a landing page that isn’t optimized for smartphones will turn away potential customers. If visitors struggle to navigate your page on their phone, they’re likely to leave without taking action.

Fix: Ensure your landing page is fully responsive, easy to read, and functions smoothly on mobile devices by using larger buttons, simplified forms, and a mobile-optimized design.

How to Measure the Success of Your Landing Page

Once your landing page is up and running, you’ll want to know if it’s actually working. Keep an eye on these key metrics to measure success:

• Conversion Rate: The percentage of visitors who take the desired action (e.g., book an appointment, sign up).

• Bounce Rate: The percentage of visitors who leave the page without taking any action.

• Time on Page: How long visitors stay on your landing page.

Let Us Build Your Perfect Landing Page

Convinced that you need a landing page, but don't feel like creating one? Let us help you. With Roya, creating a high-converting landing page is easy—we’ll build one for you, tailored specifically to your business and local audience. Whether you’re looking to drive bookings, capture leads, or showcase a special offer, Roya’s AI-driven platform takes care of everything from the design to the content, ensuring your landing page is optimized for conversions. No need to stress about the details—we handle it all, so you can focus on running your business while your landing page works to bring in new customers.

Conclusion

A landing page is a simple, focused page designed for one purpose—conversion. With a clear headline, persuasive copy, and a strong call-to-action, you can guide visitors to take action. Avoid common mistakes like weak CTAs or slow load times. Roya can help create a high-converting page for your local business.