Landing Pages for Real Estate Agents: A Guide to Boost Conversions

A landing page is a standalone web page, separate from your main website (if you even have one). Unlike a full website, which can have a lot of information and distractions, a landing page is made for one clear reason: conversion. Whether you want potential clients to book a showing, request a home valuation, or sign up for property updates, a landing page makes it easy for them to take the next step.

How to Create a High-Converting Landing Page

Now that you understand why a landing page is key to driving conversions, let’s talk about how to create one that works.

1. Clear Headline and Value Proposition

You don't need to be an expert writer to write a good healine. The best headlines aren’t about tricking people with clickbait or hiding what you’re really offering. They’re about being upfront and giving visitors something valuable right away. The headline is your first impression, and it’s what decides whether someone sticks around or hits the back button.

A strong headline is clear, grabs attention and directly speaks to a problem or need your potential customers have.

For example, if you’re targeting first-time homebuyers, your headline could be: “Find Your First Dream Home—Get a Free Consultation Today!”

Let’s break down another example tailored to real estate agents: “Sell Your Home Faster with Our Proven Marketing Strategy”

• ‍Clear, Simple Language: The headline avoids jargon and speaks directly to what your audience wants—selling quickly.‍
• Value Proposition: The phrase “proven marketing strategy” suggests expertise and a unique offering that stands out.‍
• Call to Action Implied: The headline nudges them to take the next step, implying there’s a solution waiting for them.‍
• Why It Works for Realtors: Sellers often feel overwhelmed by the process of finding buyers. This headline reassures them that you have the tools to simplify and expedite the process.
  

To write your own effective headline, identify these elements:

• ‍Who you’re helping: Homebuyers, sellers, or investors.‍
• How you’re helping them: With market expertise, tailored services, or cutting-edge technology.‍
• The benefit: Faster sales, competitive pricing, or hassle-free transactions.

2. Persuasive Copy

Apple didn’t sell it by saying “it plays music.” Instead, they said, “1,000 songs in your pocket.” Why? Because it speaks directly to the benefit the customer cares about.

For real estate agents, the same principle applies. Clients aren’t just looking for a house—they’re searching for a place to build memories, raise a family, or start fresh. Your copy should highlight the deeper benefits of working with you. For example:

Instead of: “We offer a comprehensive home-buying guide.”

Say: “Find your perfect home without the stress—we’ll guide you every step of the way.”

The most important thing to remember when it comes to copy: keep it clear, customer-focused, and always speak to the why behind what they’re looking for.

3. A Strong Call-to-Action (CTA)

Your Call-to-Action (CTA) answers the question: “What do I do next?” Whether you want visitors to book a consultation, download a property guide, or sign up for a market report, your CTA needs to be clear, bold, and easy to spot.

Great CTAs for realtors include:

• Get Your Free Home Valuation Now.
• Schedule Your Property Showing Today.
• Sign Up for Weekly Market Updates.
  

Tip: Repeat your CTA throughout the page. Place it above the fold (so it’s immediately visible), midway through your content, and again at the bottom. This ensures visitors always know the next step to take.

The Common Mistakes You Should Avoid

Creating a landing page isn’t science, but there are some common mistakes that can prevent your page from converting.

1. Lack of Focus

One of the biggest mistakes is trying to do too much with one page. If your landing page has too many goals (like asking customers to both sign up for a newsletter and requesting a home valuation), it’s going to confuse them.

Fix: Stick to one goal per landing page. If you’re asking visitors to book an appointment, focus the entire page on guiding them to that action.

2. Weak or Confusing CTAs

If your CTA isn’t clear or compelling, visitors won’t know what action to take—or why they should take it. Vague CTAs like “Learn More” don’t work as well as strong, specific ones like “Get Your Free First-Home Buyer Guide Now.”

Fix: Make your CTA action-oriented and place it front and center.

3. Ignoring SEO

If your landing page isn’t optimized for local searches, you’re missing out on potential customers. Use location-specific keywords (e.g., “Realtor in Chicago” or “best real estate agent in Brooklyn”) to make sure your page shows up in local search results.

Fix: Add your location to the headline, meta descriptions, and throughout the copy.

4. Slow Loading Time

A landing page that takes too long to load will lose customers. If your page is slow, visitors will click away before they even see your offer.

Fix: Optimize your images and keep the design simple to ensure fast load times.

5. Not Mobile Friendly

Most people will open your landing pages on their phone, meaning that a landing page that isn’t optimized for smartphones will turn away potential customers. If visitors struggle to navigate your page on their phone, they’re likely to leave without taking action.

Fix: Ensure your landing page is fully responsive, easy to read, and functions smoothly on mobile devices by using larger buttons, simplified forms, and a mobile-optimized design.

How to Measure the Success of Your Landing Page

Once your landing page is up and running, you’ll want to know if it’s actually working. Keep an eye on these key metrics to measure success:

• ‍Conversion Rate: The percentage of visitors who take the desired action (e.g., book an appointment, sign up).‍
• Bounce Rate: The percentage of visitors who leave the page without taking any action.‍
• Time on Page: How long visitors stay on your landing page.

Let Us Build Your Perfect Landing Page

Convinced that you need a landing page, but don't feel like creating one? Let us help you. With Roya, creating a high-converting landing page is easy—we’ll build one for you, tailored specifically to realtors and your local audience. No need to stress about the details—we handle it all, so you can focus on running your business while your landing page works to bring in new customers.

Conclusion

A landing page is a simple, focused page designed for one purpose—conversion. With a clear headline, persuasive copy, and a strong call-to-action, you can guide visitors to take action. Avoid common mistakes like weak CTAs or slow load times. Roya can help create a high-converting page for your real estate business.