How Spotify Ads Can Help Your Local Business Reach New Customers

Why Spotify Ads are Perfect for Local Businesses

Picture this: A potential customer is listening to their favorite playlist on a lazy Sunday afternoon. They’ve just pressed play, their guard is down, and they’re open to hearing something new. Suddenly, your ad starts playing—an engaging, friendly voice talks about the massage specials at your spa, or a reminder pops up about the chiropractic services they’ve been meaning to book. The best part? You’re not interrupting their experience; you’re part of it.

Spotify ads work because they’re intimate. People often listen to Spotify during personal, relaxed moments. Whether it’s through their favorite playlist, podcast, or during a workout session, they’re already in a headspace where they’re receptive to what they hear. Unlike traditional banner ads or video commercials that can feel intrusive, audio ads flow naturally into a user’s routine.

And here’s where the magic for local businesses happens: Spotify lets you target ads to your local community. Whether you’re running a yoga studio, a small bookstore, or offering home repair services, you can ensure your ad only plays to people in your area. No wasted ad spend. No guessing whether your message will reach someone miles away who won’t benefit from your services. With Spotify’s precise location-based targeting, your message lands directly where it’s needed—right in the ears of your next customer.

Understanding How Spotify Ads Work

If you’ve never tried audio advertising, the idea might seem intimidating. After all, you’re used to visuals—images, posters, billboards. But Spotify ads aren’t about what people see; they’re about what people feel when they hear your message. And the process of getting started is simpler than you might expect.

Spotify offers three main ad formats: audio ads, video ads, and display ads. Let’s focus on audio, because it’s the standout option for local businesses. You’ll craft a short, clear message—usually between 15 and 30 seconds—that plays while listeners are engaging with their music or podcasts.

Now, imagine this: You own a local fitness studio, and your ad plays right as someone finishes their morning workout playlist. They’re already in the zone, feeling good, and your ad says something like, “Feeling motivated? Take your next step with us at [Your Studio Name], and enjoy a free first class on us!” It’s not just an ad anymore—it’s part of the listener’s experience.

Spotify’s targeting features allow you to select listeners based on age, location, interests, and even their listening habits. This means that your ad is played only to people who are more likely to be interested in your services. Imagine a chiropractor targeting people who frequently listen to wellness podcasts, or a local repair shop playing ads to homeowners who stream podcasts about home improvement. It’s all about meeting your future customers where they already are.

‍

The Power of Local Targeting on Spotify

Now, let’s talk about the real advantage for local businesses: precision targeting. If you’ve ever run traditional ads in newspapers or on local radio, you know it’s hard to control exactly who sees or hears your message. But with Spotify, you’re not just throwing your message out there and crossing your fingers, hoping it reaches the right people. Instead, you’re using a finely tuned system that lets you speak directly to the people who are most likely to walk through your door.

Imagine you’re running a small, family-owned spa in a suburban neighborhood. You know your ideal customers: women between the ages of 25-50, located within a 10-mile radius of your spa. They’re probably busy balancing work, family, and personal life, and they use music or podcasts as a way to unwind or stay motivated. With Spotify’s local targeting, you can make sure your ad reaches only those listeners—people who are geographically close to your business and fit your customer profile.

This kind of specific targeting is accessible and affordable for small local businesses. By narrowing your focus, you’re not wasting money reaching people who are too far away to visit your shop or who aren’t in your ideal customer demographic. Every dollar you spend goes further, reaching the right people at the right time.

How AI Can Maximize Your Spotify Ad Campaigns

While it’s true that setting up Spotify ads is relatively straightforward, maximizing their performance takes a bit more finesse. This is where AI tools, like Roya, come in. While Spotify’s platform gives you all the basic tools to run an ad campaign, Roya can help you take things to the next level by automating the finer details.

Roya handles everything from transforming your text into an engaging audio ad to optimizing its performance based on listener engagement. Roya ensures that your ad reaches the right audience by automatically refining targeting and audience preferences. All of this happens without any manual effort on your part, allowing you to focus on running your business while the AI takes care of the campaign.

The beauty of using AI is that it takes the guesswork out of optimization. Rather than manually tweaking your campaigns or relying on intuition, Roya lets the data guide your strategy. It can also provide suggestions for future ads based on what worked in previous campaigns, helping you continuously improve your performance.

‍