Campaign Creation: Optimize Your Campaigns

How to optimize your campaigns 24/7?

In this video I am going to explain a very important step you have to take after your ads are approved, and that is turning on Optimize for Me.

Optimize for Me provides hands-off ad management, focusing on your ad assets. Roya’s AI continuously analyzes the performance of your ad copy variations, automatically removing low-performing assets and replacing them with better options. Roya will automatically remove low performing images or videos, focusing your ad spend on only the best performers.

After we create an ad, it will take a few hours (usually between 6 to 8 hours, but it can be 24 hours), before the ad is approved.

Once your ad is approved:

1. Go to ‘Advertise’ on the homepage.
2. Scroll all the way down and click on the ad.
3. Click on ‘Optimization and Insights’. On the right side, you will see the ‘Optimize for Me’ button. Toggle this button on by clicking on it. When it’s on, it will be blue.
4. Under ‘Optimization and Insights’ you can choose between ‘Creatives’ and ‘Audiences’. Repeat step 3 for both of them.
5. And that’s it!