Campaign Creation: Facebook Traffic Ad

How to create a Facebook Traffic Ad?

In this video, I am going to walk you step-by-step on how to create a Facebook Ad campaign for Traffic.

1. Go to the tab ‘Advertise’ and click on ‘Meta’.
2. On the top right, click on the button ‘Goal’ and select ‘Traffic’.
3. Click on Edit Prompt.
   1. Website: the direct link to the property.
   2. Brand name: address of the listing.
   3. Describe what you are advertising:
4. Go to ChatGPT and insert the following prompt: Give me a 100-character advertising summary for this property I am selling.
5. Copy all the information on your website about the listing and paste that into ChatGPT.
6. Copy the advertising summary ChatGPT wrote for us and paste that into ‘Describe what you are advertising’.
7. Make any changes in the copy and headlines as needed.
8. Upload your images, focus on the key features of the house, such as the forefront and the garden or any other unique features. Click on the image to select the different Formats.
9. Call to action should be: ‘Learn More’.
10. Select ‘Targeting’. Make sure you have selected the Special Ad category Housing.
11. Scroll down and select the location you are advertising in.
12. Toggle of ‘Auto Placements’ and only select:
    1. Facebook Feed.
    2. Facebook Marketplace.
    3. Facebook Video Feed.
    4. Instagram Feed.
    5. Instagram Profile Feed.
13. Website: make sure the link that will lead people directly to the website is in there.
14. Budget: include the budget. This is your daily ad budget.
15. Optional: give the Ad Campaign a name, this can be the address of the listing.
16. Launch your campaign!
17. If you don’t want to launch it yet: click on the arrow next to ‘Launch Campaign’ and save it as a draft. You can find your drafts in the tab Advertise. If you scroll down, you see ‘Drafts’.