10 Best Real Estate Websites of 2024 (Part 2)

A quick history: Before the internet, real estate marketing required two separate components—advertising and distribution. Listings were primarily advertised in newspapers and distributed via three-ring binders kept at local offices. Buyers would visit the office, browse the binder, and then hop in their agent’s car to view properties in person.

In 1995, when the first internet browser became available to the public, the real estate industry began to change. Advertising started to move online, giving rise to the first property listing portals. Fast forward to 2024, and real estate websites have evolved into platforms that combine stunning design with an amazing user experience, attracting millions of visitors each month.

In real estate, a beautifully designed website isn’t just nice to have—it’s a powerful tool for attracting clients and standing out in a crowded market. Here are some of the most visually stunning and functional real estate websites in 2024 to inspire you.

5. P9 Moscow

P9 Moscow’s website isn’t just a place to browse listings—it’s a masterclass in how luxury real estate should be presented online. The minimalist design draws immediate attention to the properties, using elegant colors and stunning imagery to create an air of exclusivity. For realtors, it’s a prime example of how a website can create a high-end experience and connect with buyers.

As you scroll, the site feels smooth and effortless, guiding visitors naturally through its features. One standout element is its interactive building map, where buyers can click directly on parts of the building to explore available apartments. It’s a small detail, but one that makes the browsing experience feel personal and engaging—a design choice any realtor should take note of.

Highlights for Realtors:

• Showcases how clean, minimalistic design can elevate a brand.
• Uses luxury colors and high-resolution imagery to attract high-end buyers.
• Features smooth scrolling that keeps visitors engaged.
• Interactive tools, like the clickable building map, add a layer of immersion and usability.

Takeaway for Realtors: A well-designed website isn’t just functional—it’s an extension of your brand. P9 Moscow shows how thoughtful design can help you connect with the right clients.

4. The Cube House

The Cube House website stands out by letting visitors follow the journey of its properties, not just see the finished result. One of its most charming features is the daily progress photos, where you can watch the transformation unfold, one step at a time. This small detail adds a sense of connection and keeps visitors coming back to check on the latest updates.

The Cube House uses neutral tones with bold black accents to create a balance that feels both inviting and high-end. The soft colors keep things calm and approachable, while the black adds a touch of luxury and makes key details pop.‍

Why Visitors Love It:

• ‍‍Daily progress photos show the human side of real estate, building trust.
• A clean, approachable design that’s easy to navigate.
• Highlights the process, giving buyers a deeper connection to the property.
• Shows how simple features can make a big impression.
  

Lesson for Realtors: Sharing a home’s story—even its progress—can create a stronger connection with buyers and keep them engaged.

3. Bauwerk

Bauwerk’s website is a masterclass in speaking directly to its audience. Right from the homepage, they call out their ideal buyer with a message that resonates and sets the tone for the entire experience. Bauwerk’s website feels like stepping into a perfectly designed home. Everything is intentional, from the soft, muted tones to the bold accents that catch your eye without trying too hard. You’re guided effortlessly through the site, and with the contact button always within reach, it’s like they’re saying, “We’re ready when you are.”

Why Visitors Will Love It:

• Speaks directly to its target audience with a clear, resonant message on the homepage.
• Clean, modern aesthetics that appeal to buyers.
• Sticky CTA placement ensures visitors can act quickly and easily.
• A perfect mix of lifestyle storytelling and usability.
  

Takeaway for Realtors: Bauwerk’s design shows how addressing your audience directly and blending lifestyle with functionality can create a truly impactful real estate website.

2. Kozo Wood

Kozo Wood’s website pulls you in from the start with a sense of mystery and exclusivity. The button doesn’t just say “Enter” or “Explore”—it says, Let me in, and you can’t help but click, wondering what’s waiting on the other side. The colors are earthy and warm, making the whole site feel grounded yet refined, like it’s rooted in something real.

The whole website feels like you are stepping into a story, not just a business. The design is minimal, but yet every detail works together. They are using earthy tones and deep contrasts, creating a sense of authenticity. While scrolling, it looks you are reading a magazine. They managed to create a beautiful design, while optimizing for user experience and accessibility at the same time, a combo that many are striving for. Each section feels like a new chapter, slowly revealing their process, passion, and the soul behind their work.‍

Highlights for Visitors:

• A unique, curiosity-driven entry button (Let me in) that immediately engages visitors.
• Earthy tones and a clean design that feel natural and refined.
• Storytelling woven into every section, creating a deeper connection with the audience.
• A seamless scrolling experience that feels like reading a magazine.
  

Takeaway for Realtors: Kozo Wood’s website shows how storytelling, paired with intentional design, can create a memorable and immersive experience that keeps visitors intrigued and engaged.

1. Bertch Capital

Bertch Capital’s website makes an instant impression with its clean design and confident message. The bright, open layout and use of white space create a professional feel without overwhelming visitors. The homepage starts with the message: Think Forward, this simple statement sets the tone. It's inspring visitors to see possibilities beyond the present. The rest of the landing page tells a story, starting with who they are and what they do. This builds trust and a connection with the visitors.

The straightforward design guides visitors effortlessly, making it easy to understand their services and take action.

Why Visitors Will Love It:

• A clean, professional design that feels approachable and trustworthy.
• Direct, confident messaging that speaks clearly to its audience.
• Subtle use of color to create visual interest without overcomplicating the design.

Takeaway for Realtors: Bertch Capital shows how simplicity, clarity, and a strong message can make a website stand out.

Conclusion

A well-designed real estate website is so much more than just a digital catalog of properties—it’s an opportunity to tell a story, captivate visitors, and inspire trust. The websites featured here prove that design, functionality, and strategy can work hand in hand to stand out in a competitive market.

If there’s one lesson to take away, it’s this: your website isn’t just about showcasing what you offer—it’s about how you make people feel. Whether it’s through thoughtful design, engaging features, or clear messaging, a great website connects with its audience on a deeper level.

Looking to elevate your real estate business? Take inspiration from these examples (and click here for part 1!) and focus on creating a site that not only looks amazing but also leaves a lasting impression. After all, in today’s competitive market, your website could be the difference between being remembered—or overlooked.