How to create a retargeting ad?

How to create a retargeting ad for Facebook?

In this video, I am going to explain how to create a retargeting ad for Facebook inside Roya.

1. Go to the tab 'Advertise' and click on 'Meta'.
2. Follow all the steps as shown in this video to create a Traffic ad, or in this video for a Lead ad.
3. Click on 'Targeting'.
4. Click on 'Retargeting'.
5. If you want to retarget people who interacted with your Instagram and Facebook: click on 'Create audience of people who have engaged with your Facebook and Instagram'. Roya is going to create the list. Next, click on the dropdown menu and make sure you select your Facebook and Instagram list.
6. If you want to retarget people who visited your website (only available if you have Pixel setup!): 'Create website audience'.
7. Or, choose any of the other options available.
8. Follow the rest of steps from the videos in step 2.
9. Launch your retargeting campaign!